Impressions Public Relations

case studies

"Thanks to Alison Burke, our second annual breast cancer fundraiser, The Breast Darn Show Period, was an incredible success. Not only was she able to gain us media attention on television shows such as Canada AM and Breakfast Television, her on-camera media training provided me with invaluable lessons for both on the screen and life in general. She gave me the confidence I needed to sell myself and my company and I am forever grateful!"
- Shayna Segal, Co-creator, The Breast Darn Show Period

Case Studies

CASE STUDY #2: SOCIAL MEDIA
Impressions PR clients are benefiting from our early adoption of both reactive and proactive social media public relations techniques. For example, in January and February 2010, by following hundreds of journalists and Bloggers who are active on Twitter, Impressions PR was positioned to immediately respond to traditional media requests for experts and succeeded in securing, for Sari Gabbay of U2R1 Media Inc., a permanent expert Blog position on WomensPost.com, and a feature story on City News (CityTV). Further, Impressions PR "re-tweets" all coverage garnered for our clients, thus increasing the coverage and impact of the media hit.

Case Study #1: Product Placement
Case Study #2: Social Media
Case Study #3: Event Promotion

Alison Burke | Impressions Public Relations | Twitter | Facebook
647.342.3230 | info@impressionspr.ca