The IPR Difference
PR is more than creating a strategy. It is about bringing together the message and the medium in a harmonious partnership. We truly understand the target market; because we are the target market.
Selling your story to the media is only the first step. It needs to resonate with the end user. At IPR we understand how to get your story noticed by the media and seen by your target market.
We are pace-setters in the PR industry; continually evolving to deliver content across integrated platforms. The PRISM approach, exclusive to IPR, brings together traditional PR strategies with Integrated Social Media campaigns.
- PRISM AT WORK Hosted SHOP.CA on-line and in-person events 30 Media Participants OBJECTIVE To enhance...
- PRISM AT WORK Hosted Well.ca Virtual Event 26 Online Media and Influencer Participants Proven Sales...
- PRISM AT WORK 14 Confirmed Media Hits Ongoing Expert Role on ToroMagazine.com Approached by a...
- PRISM AT WORK 65 Participants Trended #2 on Twitter over 2-hour 438,596 Impressions OBJECTIVE With...
Our Press Network
IPR has strong relationships with key decision makers at traditional media outlets across Canada including:
We are THE firm in Canada servicing the powerful “Mom” market. We get it, because we are it! As Moms ourselves, we know how to deliver the message moms want to hear, through the channels they are paying attention to.
We work more closely with parenting and lifestyle media and bloggers than any other firm in Canada.
Find out what clients are saying about us!
As an editor who is pitched by multiple people and companies every day, I can confidently say that Alison Burke is one of my favourite PR people to work with. She understands the challenges of being a mom and an entrepreneur like few others in the industry do, which makes her a one-of-a-kind representative in a growing sector that’s underserved at the moment.
NADINE SILVERTHORNE, Managing Editor, TodaysParent.com
Alison, and her team at IPR, work hard to find common ground between brand and blogger. This respect for both parties helps build long-term relationships that benefit everyone, including the consumer. Integrity, honesty and fit is always top of mind at IPR and for these reasons, I’ll continue to work with them for a long, long time.
CANDACE DERICKX, Publisher/Blogger, Life in Pleasantville
Life in Pleasantville
I receive a lot of pitches from PR companies daily, but I always open and respond to the ones from IPR because I know that their team sends me relevant pitches that are a fit with my readers. They spend time developing relationships and doing the appropriate research so I trust that they are not filling up my email because I am another name on their list.
MINNOW HAMILTON, Editor-in-Chief and Co-Founder, SavvyMom Media
Editor-in-Chief and Co-Founder
I hired IPR because I was so impressed with how they pitched me. They pitched me specific, relevant stories, always met our deadlines and followed-up with any questions in a flash. When I was looking to hire someone to promote my brand – I bee-lined it to IPR.
ERICA EHM, Publisher and Founder, YummyMummyClub.ca